Previously we discussed how to build a real estate brand and in this edition we will discuss the tremendous marketing possibilities of building a real estate brand on Facebook- the World’s leading social media site.
Once a real estate company has succeeded in getting together all of the vital ingredients in building a successful brand for the company, the next stage of the operation is to spread the word to potential clients. At one time the expense of advertising for any budding company, and even more so for those involved in highly competitive world of real estate, could be crippling.
However, these days, the options for business to establish them in the market at a reasonable cost are many. While printed media until recently years was the only advertising option available nowadays the potential advertiser begins to understand the statistics relating to advertising in the 21st century.
One of the first and possibly most significant is the established fact that today, more than 50% of people in the Western world have some form of profile on social media, and scan their media profile at least once daily. Companies from every spectrum of the business world who discovered the power of social media and made sure to keep an updated presence there have undoubtedly enjoyed the benefits.
Undoubtedly, the up-and-coming star of the social media scene over the last five years and more has been Facebook, who now enjoy a global audience of more than one billion. These kinds of mind-boggling figures may seem out of proportion to a locally-based real estate agency, interested in reaching out to potential clients. However, the facts are that companies who have learned channel the power of Facebook in their direction have succeeded in establishing a strong local market.
What has to be remembered about Facebook before everything else is that it is not a search engine in the true sense of the word. Instead it is a place where hundreds of millions of people visit on a regular basis to exchange information about themselves and their business. Facebook includes some interesting features which have been well monetized and have proved their worth many times over for the companies who have learned to take full advantage of the pure volume that Facebook generates, and the tremendous “word of mouth” that it passes on to its readers ostensibly in a friendly word of mouth fashion.
Once the Facebook page is up and running, its URL should be prominently displayed on the company’s literature, as well as any form of local advertising in the media. That way potential clients can login to their Facebook is kept updated with any developments in the company, as well as “hot properties” that have just come on the market. While, at this stage at least, it costs next to nothing to advertise on Facebook, it is important for the real estate agent to understand that presentation of their Facebook page should be at the same professional level as the rest of the company’s literature, so as to present a united image.
Below are some useful articles and information on how to get started with Real Estate marketing on Facebook
In the next installment of our series we will provide some advice and insights into how to successfully build a brand image on Facebook.
Teleconnect Business Service (http://www.teleconnectbiz.com) is a Singapore based outsourcing company specialized in providing Virtual Assistants, Telemarketers, Website Development, SEO & IT services tailor made for SME companies around the world